Introduction
Volkswagen is set to introduce a new version of its Amarok mid-size pick-up truck aimed at the South American market by 2027. This move reflects the growing trend among auto manufacturers to localize production.
Context
The company is investing
$580 million to upgrade its Pacheco plant located in the province of Buenos Aires, which has been manufacturing an older Amarok model since
2010.
Developments
VW brand chief Thomas Schaefer emphasized that the new Amarok will be developed, designed, and produced in South America, ensuring it meets the specific needs of customers in the region. Additionally, production of the second generation Amarok will continue alongside the Ford Ranger at the Silverton plant in South Africa.
Conclusion
This strategic investment and commitment to local production exemplify Volkswagen's dedication to adapting its offerings to regional markets while enhancing its manufacturing capabilities.
